三和一善 | 明確で達成可能な目標設定を（組織論１）
Delicious plant-based fried chicken is coming to KFC
nationwide
"Damn miracle." This is how I described KFC's
first attempt at vegan fried chicken when I tried it in January 2020. Now, it
will finally be released all over the United States.
On January 10, after nearly two years of trial in the test
market, Beyond Fried Chicken will be sold in KFC stores across the country. It
is jointly developed with Beyond Meat and is the first plant-based chicken to
be launched in fast food restaurants in the United States. Beyond Fried
Chicken-shaped like fried nuggets between chicken nuggets and chicken
fingers-will be sold in six packs, starting at $6.99.
Ethan Brown, the founder and CEO of Beyond Meat, said: “This [product] needs to popularize
plant protein and promote it where consumers like to eat.” “KFC is changing the
way consumers eat. It cannot be overemphasized."
Even if you have tried Beyond Meat's chicken before, you
have never tasted this new product. This recipe is custom developed with KFC
and is specially designed for the exclusive use of the restaurant. Not only
does it taste like the 11 herbs and spices you know, but the protein is
designed to be chopped like a piece of muscle tissue (Beyond Meat told me that
this feels more expensive to produce than a typical extruded or pressure-formed
vegetable chicken. This is another reason you won't see it anywhere).
KFC stated that its Chaoyue Fried Chicken was quickly sold
out in the test market in early 2020 and received rave reviews. Since then, the
company has not taken any measures to adjust the formula. If all of this is
true, then why did it take so long for Beyond Fried Chicken to go public?
"The biggest thing is COVID," said Kevin Hawkman,
president of KFC USA. "We blew up the entire promotional calendar."
He clarified that the problem is not the procurement of raw materials, but that
all other aspects of KFC operations must be updated in the early stages of the
pandemic.
With the implementation of these changes and the New Year
when many people are rethinking their eating habits, KFC hopes to create a
sensation by launching Beyond Chicken in more than 4,000 KFC stores across the
country. "This is a real drop... this is not one of those drops you can't
find," Hawkman said. In other words, it is advertised as a limited-time
product "when sold out."
As for who will order plant-based chicken at KFC, the
company believes it will be a mixture of omnivores who want to reduce meat
consumption (90% of Beyond Meat consumers in grocery stores eat meat) and new
customers. Finally, I can feel at home in a chicken restaurant (the company’s
pilot tests proved that the product has attracted new customers).
This is why KFC believes that its launch of "plant
meat" is only part of the brand's greater "modernization",
including a new mobile app and website that allows you to snap up and go like
Chipotle, as well as updated chicken sandwiches and French fries, etc. Menu
Item.
“Every
piece of data we have about customers—not just for the next few years, but
decades—[recommendation] has a higher plant-based protein content in the diet,”
Hochman said.
6 management skills needed to be a good boss
We often discuss management skills abstractly, but what are
they? In the broadest sense, management skills are almost any skill that allows
you to effectively manage others. This may include communication skills,
interpersonal skills, general leadership skills, etc. Although some abilities
will vary depending on your industry, there are a few key skills that can help
you become a successful manager in almost any work environment. Let us explore
some of them.
motivation
A manager who can motivate employees is a company's true
asset. Interacting with team members in a skilled and professional manner not
only improves productivity and employee satisfaction, but also sets a good
example.
Hiring managers look for leaders who can discover the
strengths of their employees and encourage them to develop their skills. A
great manager has a keen eye for areas that can be improved and knows how to
deal with problems diplomatically. You want to encourage employees to make
productive changes, not stop them by focusing on their shortcomings.
Another important part of motivating employees is the
ability to set clear, achievable goals. Tracking employee progress and
celebrating victory will help employees focus and understand how their
achievements contribute to the company as a whole.
Motivating management skills can serve you in almost any
management position. Important skills in this area include:
Authorize employees to own the project
Create a vibrant and aggressive workplace
Appropriate appreciation for employees’
accomplishments
Support stressful colleagues
Provide rewards and incentives for outstanding performers
Solve the problem
Solve the problem
The right combination of skills enables managers to
identify, face and overcome various problems that may arise in the workplace.
This requires great attention to detail. Senior management finds emerging problems
before they become obvious to everyone in the company and finds the source of
the problem.
Analytical skills will also help you solve problems
throughout your management career. You should know which data is most relevant
to your industry, how the data is collected, and the meaning of the resulting
numbers.
Highlight these problem-solving skills in your resume:
Show resourcefulness when encountering problems
Anticipate potential problems before they arise
Identify the cause of the problem
Interpret key industry data
Troubleshoot quickly and effectively
Professionalism
Good managers adhere to their highest standards so that
their employees will have a clear example of why they should strive. Integrity,
honesty and professionalism are the key skills of good managers. As a leader,
when it comes to professional ethics and demeanor, it's better to show it
instead of telling it. Hiring managers look for candidates who follow strict
ethical guidelines and set the right example for others.
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